ChallengeRapid changes in technology are driving rapid changes in consumer behavior all around the world, making it more difficult for product designers to keep up with the evolving needs of potential users. For example, sustained user engagement is emerging as the key challenge in the wearable device sector. |
AnswerCommunications on social media platforms hold insights into what products consumers are buying and using as well as their sentiments about products. UCIPT researchers have developed methods to analyze real-time conversations to understand and predict consumer engagement with products. For example, we can analyze real-time conversations about fitness trackers to predict which models and features will sustainably engage users. |
ImpactCompanies can use these real-time insights to develop and refine products that maximize the potential for consumer engagement. |